Two visual directions for the new site, both built around HP's actual project photography and the calibre of work the studio delivers. They differ in tone, in pace and in which audience they reach first.
Both pages use HP's actual photography, the existing HP logo mark and the logo blue carried through as an accent colour. Keeping the old logo is a nod to how far HP has come. Animations are restrained on purpose. On a premium site the work is the hero, motion is the supporting language. The recommended path forward in the pitch deck is a hybrid: Monograph's cinematic homepage and project covers, Craft Archive's editorial depth on the inner pages.